Privacy Policy

SEic Global Pty Ltd (ABN 11 700 604 833) operates this website and SEic Bike Factory, our brand space in West End, Brisbane. This policy explains how we handle personal information under the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

• Details you give us: name, email, phone number and delivery address when you create an account, register interest, book a test ride or place an order.
• Order history: what you've bought or registered interest in, so we can support you after the sale.
• Newsletter preferences: if you subscribe.
• Site data: cookies and analytics that tell us how the site is used. See Cookie Settings.

• Processing orders, deliveries and after-sales service.
• Managing test ride bookings and showroom visits.
• Letting you know when ordering opens for products you've registered interest in.
• Marketing you can opt out of at any time, every email has an unsubscribe link.
• Improving the site and our service.

Only the services that make the site work, and only for that purpose: Shopify (our platform), payment processors, delivery carriers, and Google and Meta analytics and advertising tools.

Some of these providers store or process data outside Australia, including in the United States. Where this happens, we rely on the provider's own compliance obligations and contractual protections to safeguard your information. We never sell your personal information

Data is transmitted over encrypted (SSL) connections and stored on our platform providers' secured systems. We keep transaction records for as long as the law requires, and no longer than needed.

You can ask us to access, correct or delete the personal information we hold about you, write to hello@seic-bikes.com and we'll respond within five working days. If you're not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC).

We use essential, analytics and marketing cookies. You can manage your preferences at any time via Cookie Settings in the site footer.

We update this policy when our practices or the law change. The version on this page is the current one.