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Partnership · For Business
Put your venue on
every rider's map.
Life Pass is SEic's free rider membership, and a partner program for local cafés, restaurants, stays and stores. Offer members a perk, and we bring riders to your door. We're signing founding partners in Brisbane now.
What is Life Pass?
Life Pass is SEic's free membership. Members unlock perks at partner venues across the city, coffee, food, stays, sport and design retail. It's how we build a riding life around the bike.
Joining needs no bike purchase, so the network reaches well beyond bike owners, locals who like where the brand goes, and want the city that comes with it.
Why join the network
Being a Life Pass partner costs nothing to set up. You decide the perk; we do the rest.
Exposure
Your venue featured on the SEic partner wall, in our social content and in ride guides our members actually follow.
Member traffic
Riders plan their loops around perks. Life Pass puts your venue on their daily route, not just their special occasions.
Joint events
Group rides, pop-ups and co-branded campaigns, planned with us, hosted at yours, shared to both audiences.
Simple by design
How it works
Three steps, no hardware, no fees.
Register your venue
Write to us about your space and the perk you'd like to offer members, a discount, a welcome item, your call.
Get featured
We list your venue on the partner wall and introduce it to members through our channels.
Welcome riders
Members show their pass at the counter; you honour the perk. That's the whole system.
Who we're looking for
Places worth riding to. If your venue gives people a reason to get on a bike, we want to talk.
Somewhere else in mind? We're open, tell us about it.
Proven in Taiwan
Life Pass began in Taiwan, where the partner network spans cafés, restaurants, stays, sport and design retail, places SEic riders use week in, week out.
Brisbane is where we're building it next, venue by venue, starting from the neighbourhood around SEic Bike Factory in West End.
Founding partners
Become a Life Pass Partner
Tell us about your venue, we'll come say hello. Founding partners shape the perks, the events and the map everyone else joins later.